Wallace & Gromit

Nick Park uses Todorov's Narrative theory to gain the audience's attention. The plot isn't too complicated and it's mostly linear. The movie starts with an equilibrium with Wallace and Gromit shown to be living together peacefully and with no apparent problems. This peace is quickly abrupted when the penguin character is introduced, he steals the diamond which opposes the characters with a conflict, which is then followed by a resolution, they manage to get the diamond back from the penguin, and with the money that they were regarded with they manage to pay off their bills, this is the new equilibrium. This narrative is very simple which means it makes it easier for the audience to engage and understand without it becoming too complicated to follow. 

Nick Park uses a lot of proairetic codes, he shows the characters simply making an action that is caused by a previous event and which leads to other events. It is not inherently mysterious, for example when Gromit is on the train tracks and he sees that the tracks are ending but he manages to find a box of spare tracks to finish the path. 

Parks also uses a lot of set ups/ Pay offs, setup and payoff is a technique used in storytelling, particular in humor, in which a seemingly irrelevant detail or statement is "set up" early in the story, and has an importance that becomes very clear later, like the trousers which are shown at the beginning of the story and are then shown to be useful later on in the story during the chase. 

All of these techniques added to gthe great use of sound, editing, etc. Nick uses very intense music in very dramatic scenes such as the chase, and the very dramatic fast jump cuts editing that's used during that same chase keeps the audience engaged.